Those who‚§™re engaged in the business of marketing in Albuquerque, New Mexico‚§”and any other place in the world for that matter‚§”would tell you that the strategies they come up with are tailored solutions. It‚§™s unwise for a small company to pattern its marketing initiatives after that of a big one partly because it can‚§™t afford the expenses. Also, a marketing approach that works for one company wouldn‚§™t necessarily serve the other just as well.Then again, there are certain marketing tips that have universal applications. For one, companies that are seeking to put their products or services out there should establish a clear idea of their target market. They should, likewise, identify how much they‚§™re willing to spend on their marketing efforts.