"Still, businesses should be aware that there is more to be done after reinforcing their online presence. Online marketing helps businesses acquire leads, but itâ¤™s critical that these leads are converted into actual paying customers. This is where follow-up strategies come in; otherwise, businesses will have to settle for potential customers.An effective way for businesses to follow up on leads is to respond to customer queries in a timely manner. Responses sent through email must follow a template, while responses done through calls must follow a script. For optimum lead follow-ups, businesses can rely on Santa Fe internet marketing companies like Maverick Web Marketing that provide automated follow-up systems that complement their SEO efforts."